SWOT analysis has been found while they were researching a project at Stanford university in the period between 1960 to 1970. They have done this analysis based on collecting information from the top most companies at that time. SWOT analysis is implemented with the objective of finding out the positives and negatives of an organization and helps organization corporate planning a success.

In a business organization the need for SWOT analysis is very important, SWOT is the best tool to analyze the Strengths, Weaknesses,Opportunities, Threats of an organization. It is very important for any organization to analyze these four important things that govern the business.

Strengths, each and every organization has to analyze the strengths which enables to surpass all competitors, which helps to know which area you are focusing at and get more profits.

Weakness is common to all organization, no organization can say that they don’t have any weaknesses, spotting out the weakness and solving that weakness requires a very special skill and it is also very important thing to improve the organization stability and progress.

Opportunities are the one which comes like a flash and then goes, it is the duty of every single organization to know about the opportunities and grab it exactly on time.

Finally it is very important to know about the external threats and internal threats about your organization. Knowing about the threats and solving it help your organization to grow steadily and rapidly. SWOT analysis is a must for any organization.

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